The Missing Link – 4 Crucial Types of Backlinks

Google Webmaster Tools says that in order to gain Page Rank (a way of gaging website authority, PR is gaged from 0-10, 10 being highest) you should have high quality sites linking to yours, which is termed a backlink. A backlink is simply a link to your website from another website.


There are several types of link building strategies and all of them should be utilized to optimize your sites for the search engines which in turn will increase our traffic, so build links everyday


1. Relevant/Reciprocal Link Exchange


Reciprocal links are where you exchange links with sites that are relevant to yours. AS far as Google is concerned relevance equals quality as far as a backlink is concerned.


There are some webmasters who exchange links with any and all sites. But if you have a website about weight loss, how helpful is it for your visitors to see a link to a car auction site? This is a weak link and a useless waste of time and looks lame on your website! Build links for your visitors and not for ranks and your site will be rewarded.


The two most important factors in finding reciprocal link exchange partners are relevance and Page Rank, relevance being first important and page rank second. If you can get both then that’s great. If you’re site is new higher rank pages are hard to get, so don’t worry about it and just look for relevance.


Where you place links on your site is important and can be done in several ways. While many still use a links page, this method is not the best option. These days search engines place less value on links pages and when you think about it, how good is a links page for your site and its visitors?


A better option is to place your links and get the reciprocal site to place links as hyperlinks within the content on your site with relevant anchor keywords. This method looks better, provides a natural flow of links and gets more link juice from the search engines and especially Google.


The key to link building on your sites is to make the link look like a side effect and not the end goal.


2. One Way Links


A one-way link is where you get a link to your site from another site without having to place a link back. Of course, one-way links hold the most juice with search engines.


When your site is new it is unlikely that you will get relevant high PR sites to give you a one-way link, unless of course you provide great content or a link bait (explained below).


Natural One-Way Link Building through Content


One of the best ways to get one way links is the natural link method which can be obtained by posting fresh original content on your sites that is so good it makes other websites want to link to it. Good content, which should all ready be a first priority for your visitors and visitor retention, will facilitate natural one-way links.


Link Bait


Another great way to build one way backlinks is to use a link bait on your site. This is the method of choice to get get higher page rank sites to link to lower page rank sites. Link Bait is basically any content or feature within a website that somehow baits viewers to place links to it from other websites. These link baits could be, information hooks, news hooks, humor hooks, tools hooks like a widget or some helpful tool that other sites can use.


Article Marketing and submitting your sites to Internet Directories are very effective ways to get one-way links.


3. 3-Way Links


3-ways: Site A points to Site B and Site B points to Site C and Site C points back to Site A. The point is to try to make reciprocals look like one-ways, this method really doesn’t have much value and I don’t recommend it.


4. Outbound Links


Outbound links are the websites you link to or site as references within content. Whatever your niche there authority and other helpful sites for your visitors and and those are the sites that you want to link to.


Some webmasters are so afraid of losing traffic or giving up their link juice that you hardly ever see outbound links on their sites, this is a big mistake.


Outbound links are a necessary part of establishing your authority within your niche and a vital part of your Internet Marketing efforts. They are a vital part of any website/blog and their existence or non-existence can determine whether high-authority, high page rank sites would ever link to you, mainly because if you are not consistently seeking out new information and intelligence within your niche and citing those sources they will view your website as stale and out of date.


Take a look at the authority sites within your niche, they all have outbound links and references. It is impossible to provide really useful information without offering other sites that can benefit your visitors.


In conclusion, it is crucial for any Internet Marketing Campaign to build links everyday. This is the main way that Google can establish authority, relevance and importance to your websites and is at the center of the search engine optimization strategy.

Optimize Your Submission for Link Popularity and Quality Backlinks

Yes, At first you have to optimize your submission contents for link popularity or quality backlinks because your title, description and other content can improve your quality and then your have more chance to approved in web directories or article directories and you can get lots of quality backlinks.

If you are looking for directory submission or article submission for link popularity or backlinks for your site then you should first of all concentrate on your keywords that what is your main and secondary keywords, and then after make a plan for directory or article submission or can take advice by experts from this fields, you will got sure quality backlinks for your site.

Always put your main keywords with your title and try to avoid stop words with title as much as possible, because generally 95% web directories or article directories will give your link from your title tag and if your title tag contain keywords means you get a backlink with your main keyword and it will imporove your traffic and ranking always because these types of links are counted as quality links by major of top search engines.

Now consider on description for web directories submission and on body part for article submission , always try to creat attractive and weight full by keywords avoid keywords stuffing means generally use one times your main keyword and can use keyword phrase one more times within a paragraph

Try to describe about your products or services or about your site by natural way with your keywords.

Search engine optimization is essential part of website and directory or article submission is essential part of link popularity, means search engine optimization is a company and directory submission or article submission is a main machine of there. if you are looking for submission services and quality backlinks then search for professional provider because submission work is also long time taken work and thats why its so boring for normal person.

In last we want to say you an important things that always choose for submission more than 3 titles if you are choosing directory submission because if your link listed in different directories with several keywords then it will more beneficial for your site otherwise if you submit your weblinks with same title to all directories then may be google would be think about your link as spam producer and once he decided for, then no one can improve your site.

Thanks

Link Building | Get More Backlinks for Better Search Engine Placement

Do you have a website, blog, squidoo lens or any other type of site? Are trying to make money through natural search engine positioning? If you are then you better learn how to get quality backlinks, and lots of them.


I build small niche websites, and then count on search engine traffic to sell products/services from my sites. To do this I have to do some keyword research to make sure it’s possible to dominate that term. I also have to do some great SEO tactics on my page.


More than that I have to build backlinks and tons of them. I do a variety of things to build backlinks, some are boring and tedious and some have been outsourced so I can focus my time on more profitable endeavors.


I know there are some basic ways to build links and I have been brainstorming some other ways as well. I think I have come up with some interesting ways to build some links, so I’m going to share them with you.


Free Link Building Ideas


Article Marketing ~ add your link with keyword anchor text in your resource box


Forum Posts ~ add your link with keyword anchor text in your sig file


Blog Comments ~ keyword in the “name” area, and then your url. (will create a hot link with anchor text)


Comments at Ezine Articles ~ this one just occurred to me recently. I checked the source code and they do not appear to use the “no follow” attribute, so google should count these links. You may even get traffic from these too. I just enter my main keyword, and add a relevant comment to the article. I use this like I would a blog comment with my keyword in the name area and then my url. You have to wait for EZA to approve your comment, but it’s worth it.


Set up Google Alert for keywords ~ each time I set up a new site I also set up a google alert for the keyword. I only choose to get alerts from blogs. Now each time someone posts a blog on my keyword I know about it and can get over there and add a comment.


Build free Blogs ~ Build a blog at wordpress.com, blogger, tumblr or wherever. You can do this blog on a related topic and add your site in the blogroll. This will give you a link for each page you publish on this blog. I use PLR for these blogs, and just change up the articles a little bit so they are more original. You can also add links within the articles to your blog for added links.


Hubpages and Squidoo ~ build pages at both of these free sites. Make sure to add a link to your site using keywords as your anchor text. At squidoo you can also add a link to your product or service you are promoting. Depending on how you want to use Hubpages I would be careful adding links to affiliate products over there. I just use hubpages as a way to get one more link from a quality source to my new niche site.


Myspace ~ set up a myspace profile and only add friends that are related to your niche site. You can quickly and easily do this with myspace friend adder software like Friend Blaster Pro. You can then use any/all the article you have written for your site and/or blogs as bulletins to send to your friends list or on your myspace blog. This will get you nice backlinks as well as targeted traffic.


Zimbio ~ this site is new to me. I have used it for my squidoo lenses, by adding my lensmaster RSS feed url from Squid Utils it will post each new lens I write on Zimbio. You can do this with the RSS feeds for each of your sites, including your main niche site, as well as any free blogs you set up. Make sure to do this first so it will catch all your articles as you put them up.


Directory Submission ~ there are tons of directories you can add your site url to. I set the timer for 30 minutes and just go as fast as I can submitting. I do this at least once a day for 30 minutes.


Wis.dm ~ A fun little site where you can ask a question. There is space for you to submit a url where people can find the answer. Just think of a question that relates to your niche and then add your site url in the space provided.


Twitter ~ not sure how good this is for backlinks, but if you have some people following you, it might be worth sending a quick tweet about your new site. You might just mention you found a cool site etc, so as not to give away all your niches :)


If you want to take things to the next level there are also service you can join to build links. They work a few different ways. You generally pay a monthly fee to join.


I keep remembering recently reading a comment that really stuck with me. It was said you should be spending 90% of your time building links. When I thought about how much time I was spending in this area it was probably about .5%. Stay focused, and set up a system for yourself and you too can build tons of great backlinks.


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